Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 2

Consumer Behavior - Essay ExampleThe work on by which consumers gathers instruction intimately a product by the internal stimuli and interprets can be defined as the information of a consumer (Williams, 2008, p.27). Decision do about the purchase of a certain product by problem findings, information search and expected outcome evaluation can be defined as Decision making process of a consumer (Hoyer and Maclnnis, 2008, p.62). The study will uncover the effects of consumer personalities, perception and decision making process towards LG washing machine. For the purpose of study LG the company has been selected. The company initially headquartered in Korea, produced TVs, Radios, Refrigerators, Washing Machines and Air-Conditioners. LG is a melt of two Korean Companies Lucky and Goldstar. Presently LG is a leading electronics company worldwide. Consumer Personalities A company may have to deal with seven consumer personalities to its products. 1) Customers of Child-Like personali ty is always are open to every sales pitch. To denounce a product to them is much easier. 2) The Judgmental Authority figure is the second personality spectrum. They are in like manner open to sales pitch and moreover they believe in companys promotional strategy. It is open for a company to sell them the products. 3) Socializes is the third type of personality spectrum, who use to develop a full relationship with the marketers they never argue but avoid the sales coordinators. It is little tricky for the marketers to sell them the products. 4) The tail spectrum of personality is the Relaters. These types of customers have the tendency to agree with the marketers about the Products knowledge. It is much easier for the coordinators to sell the products. 5) The fifth spectrum is the Argumentative Barterer who used to negotiate with the marketers. According to company to sell them product is little difficult. 6) The sixth spectrum, where the main problem arises to the company, tha t is the softwood Hunter who use to negotiate little bit harder. The personality of these consumers is to make a better deal. 7) The conclusion type of consumer personality is Mature Hunter. It is very difficult for marketers to close a deal with the consumers as they use tricky negotiations (Hanan, 2011). Basis on LG French Door refrigerator the marketers have to face consumers much(prenominal) as personality of child-like consumer and Judgmental Authority. LG is a leading electronics brand globally. The unique features in the refrigerators, implementation of modernistic technology and the easy and time consuming accessibility will attract the consumers. As a reply the company does not have to face unfavorable consumer personality. Consumer Perceptions Consumer perception includes price perception, quality perception and take a chance perception. Price perception is all about the difference of actual price and the get the pictured price of products. The consumers perceive ab out the price basis on the product accessories, size features and other existing products of the company. Quality is an impalpable factor that may affect the products. The advertisement, promotional strategy helps the customers to perceive about the product quality. Quality perception is the difference between actual and perceived quality of the product. Risk perception depends upon the situation, people, product and culture, brand assess of the company. Here consumers make the decision to buy a product without thinking about