Service product analysis Essay Example | Topics and Well Written Essays - 4000 words

gain product analysis - Essay ExampleRebak Island Resort, a five star kin hotel in Rebak Islands also presents to the visitors a natural viewing treat in terms of creating an underwater fish tank in addition to the room and dining facilities. The makeup cerebratees to evaluate the services provided by the Resort by analysing found on the Seven Ps of Services Marketing. Finally after conducting the needed evaluation the paper concludes through rendering useful recommendations for the Rebak Island Resort to help gain a larger potential in the realm of their hospitalisation activities rendered to the visitors and tourists visiting the island from different corners of the world. Rebak Island Resort-A Taj Resort The Taj grouping is the constituent or collective prepare for the large group of hotels, resorts, spas and former(a) hospitality units of The Indian Hotels Company Limited. Further the Taj Group that holds to be unity of the largest and most popular hotel companies in th e Asian market in terms of service standards, aesthetics and other parameters stands out to be the glowing symbol of Indian hospitality. Taj Group internationalises through the opening of 16 hotels in several international locations like Maldives, Malaysia, in other developed countries like joined Kingdom and United States and similarly along emerging economies like Africa, the areas of Middle East and Sri Lanka (Taj Group, 2012). In the context of the project the community chosen is Rebak Island Resort situated in Langkawi, Malaysia. This hotel company is the international wing of Taj Group in the Malayan role. Rebak Island Resort got its name from the native Rebak Tree found in the Rebak Islands. The Rebak Islands is one of the 99 islands that constitute the Langkawi region. The region holds a pristine glory in terms of the natural exhibits found pertaining to forests, mountains and a large physique of beaches. The Rebak Island Resort can be reached by the visitors by taking a five minute beat back from Langkawi Airport to Langkasuka Port and subsequently taking a fifteen minutes ride on a boat to the Resort. A host of facilities and services await the visitors at Rebak Island Resort that promises to serve the best based on standards set by the Taj Group (Rebak Island Resort, n.d.). The report tends to conduct a total analysis of the Taj Group based on the Seven Ps of Services Marketing concept. Based on the analysis conducted it would focus on rendering needful recommendations related mainly along Four Ps including the Physical environment of the Services Group. These set of recommendations would be furnished to contribute to the development of the services standard of the company. Background of the Service Location of Rebak Island Resort Rebak Island Resort is located in Rebak Island a member of the large number of Islands forming the Langkawi region in Malaysia. The Resort is located at a distance of 4 Kilometres from the Langkawi Island while it c an be reached by taking a boat ride of around 15 minutes from the Langkasuka Port. Span and sizing of Rebak Island R